Social Media Tips for Realtors

Creating a Winning Social Media Plan for Real Estate Agents

I remember talking to a realtor friend who said, "I tried social media, but it didn’t work." Another told me, "I just don’t have time for it."

And I get it. I see a lot of realtors simply posting a listing on their Facebook page and hoping for the best. But here’s the thing—social media is so much more than that. It’s not just about putting a house up for sale; it’s about visibility, engagement, and positioning yourself as the go-to expert.

And let’s be honest—today’s real estate market is tricky. Inventory is fluctuating, buyers are more cautious, and competition is fierce. If you’re not actively differentiating yourself, someone else is. The best way to stand out? Position yourself as the trusted expert—the realtor who understands the market, provides real value, and builds relationships before a sale even happens.

Social Media Is More Than Just Posting Listings

A successful real estate social media strategy goes beyond just throwing listings on your Facebook page. There’s a whole ecosystem of marketing opportunities available:

• SEO (Search Engine Optimization): Ensuring your content is discoverable on Google and social platforms.

• PPC (Pay-Per-Click Advertising): Targeted Facebook and Instagram ads to attract qualified buyers and sellers.

• Static Images & Graphics: Eye-catching designs for listings, market updates, and branding.

• Short-Form Video: Reels, TikToks, and Stories to engage your audience with bite-sized, informative content.

• Long-Form Video: YouTube walkthroughs, live Q&As, and market update videos to establish expertise.

• Engagement Strategies: Polls, Q&As, interactive posts to build a real connection with your audience.

A well-balanced social media plan leverages multiple strategies to keep you in front of potential clients in a meaningful way.

Showcasing Lifestyle, Not Just Listings

Realtors thrive on relationships, and social media is the perfect place to cultivate them. Your audience isn’t just looking for a house; they’re looking for a home, a neighborhood, and a lifestyle. The more you show your knowledge and personality, the more likely they are to remember you when they need an agent.

Content Ideas for Realtors:

• Behind-the-Scenes: Share home tours, staging tips, or what goes into closing a deal.

• Neighborhood Spotlights: Feature local businesses, schools, and community events to position yourself as the go-to expert in your area.

• Success Stories: Highlight happy clients, testimonials, or before-and-after transformations.

• Market Insights: Provide quick, digestible updates on housing trends, interest rates, and seller/buyer tips.

• Engagement Boosters: Polls, quizzes, and Q&As to interact with your audience (e.g., "Which kitchen style do you prefer? Modern or Rustic?").

Best Platforms:

• Instagram & Facebook for high-engagement visuals and stories.

• YouTube for detailed home tours and market updates.

• LinkedIn for networking with other real estate professionals and establishing thought leadership.

Consistency is Key

Posting once a month won’t cut it. Here’s a simple posting schedule to stay on top of it:

• Daily: Quick updates, stories, and engagement (polls, Q&As, etc.).

• 3–4x per week: Educational content, success stories, and expert insights.

• 1–2x per week: Video content, whether it’s home tours, explainer clips, or behind-the-scenes footage.

• Monthly: Deep-dive blogs, email newsletters, or live webinars.

Final Thoughts: Make Social Media Work for You

The best social media strategy is the one you actually follow through on. Focus on educating, entertaining, and engaging your audience. Keep it personal, be consistent, and most importantly—be yourself.

Your next client isn’t just looking for a house; they’re looking for someone they trust to guide them. Show up, share your knowledge, and be the realtor they remember when it’s time to buy or sell.

Need Help? Let’s Make It Easy for You

I get it—between client meetings, showings, and endless paperwork, who has the time to manage social media? That’s where I come in. I specialize in creating done-for-you social media strategies that save you time while growing your business.

Let’s chat and see how I can take this off your plate. Contact me today and let’s make social media work for you!